Shortfall in shareholder offers refers to when a shareholder offer (Rights Issue/Entitlement Offer or Share Purchase Plan) isn't fully subscribed. 

A shortfall placement is available only to sophisticated and institutional investors, and is often used by companies to cover the shortfall amount in shareholder offers. Mechanically it is similar to a standard placement.

HOW IT WORKS

See the info-graphic below for the current Fresh process and how to get involved:

WHERE CAN I LEARN MORE?

If you'd like to learn more about shortfall placements or how to get involved, please get in touch at deals@freshequities.com.